Agency Program

Turn Every Listing
Into a Property Guide

Give interested buyers the information they're looking for beyond the MLS through professionally published property guides designed for showings, open houses, and online sharing.
Property Guide covers

MLS

The MLS helps buyers find a home.

Property Guide

Property Guides help them understand it while continuing to provide value long after move-in.
MLS Listing
Property Guide
Standard digital listing and printout
Premium buyer presentation with professionally designed digital guides and magazine-quality printed books that showcase the home in a more engaging and memorable format.
Photos and basic property information
A guided tour of the home with additional context and insights that help buyers better understand the property's features and unique characteristics.
Brief listing description
A more complete story of the home featuring property highlights, seller insights, improvements, and details that don't fit within a traditional listing.
Current price & listing status
A companion resource to the MLS that answers the deeper questions while referencing the MLS for live pricing and availability.
Limited information about the property's systems, history, and maintenance
Expanded property information including downloadable floorplans, property lines, improvements, home systems, utility providers, warranties, maintenance notes, and other details buyers often ask about.
Basic location and school information
A local guide to the area featuring neighborhood highlights, nearby amenities, and seller recommendations that help buyers discover the places, businesses, and experiences locals enjoy most.
Supports property discovery
Supports understanding and decision-making by helping buyers evaluate the home beyond what is available in the MLS.
Ends when the transaction closes
Continues to provide value after move-in as a reference guide for the home, local resources, and homeownership information.

What Agents Are Saying
About Property Guide

I cannot say enough good things about Property Guide of Virginia and the incredible value it has brought to my real estate business. The Buyer’s Guide has become one of my favorite marketing tools because it truly helps showcase my listings in their best possible light.

My sellers absolutely love it. I’ve had a seller tell me that seeing their home featured in the guide makes them feel like their property is making its debut on HGTV. It creates excitement, adds a professional touch, and helps tell the story of the home in a way that standard marketing simply cannot.

I’ve also had fellow Realtors ask where I got it because they were so impressed with the presentation. Many have told me they would love to offer something similar for their own clients after seeing the impact it has on my listings.

Beyond the product itself, working with Jake has been outstanding. He is responsive, engaged, creative, and genuinely invested in helping me succeed. Whenever I have a question or need assistance, he is quick to respond and always willing to help. He feels like an extension of my team rather than just a vendor.

If you’re looking for a way to elevate your listings, wow your sellers, and stand out from the competition, I highly recommend Property Guide of Virginia. It has become an important part of my marketing strategy, and I look forward to using it for every listing possible.

Vickie Coleman
Front Porch Partners | REAL Broker

As a REALTOR®, I'm always looking for innovative ways to market my listings and create a memorable experience for both sellers and buyers. Partnering with Property Guide VA has been one of the most impactful marketing decisions I've made.

The concept of a personalized property magazine available in both digital and print formats was an immediate hit with my clients. In fact, the unique marketing approach helped me secure a listing from a homeowner who wanted something more than the standard MLS exposure. She loved the idea of showcasing not only her home but also the lifestyle, amenities, and community surrounding it.

The true value of the Property Guide became evident when we marketed her home at 7501 Genuine Risk Lane in Midlothian. The professionally designed guide allowed prospective buyers to experience the property and the neighborhood in a way that photos alone simply can't accomplish.

One buyer from California, who was planning a relocation to Virginia, connected so strongly with the Property Guide that they submitted an offer sight unseen. The guide gave them confidence in both the home and the surrounding area before ever stepping foot on the property.

That's the power of storytelling and strategic marketing. Property Guide VA helped transform a listing into an experience, generated serious buyer interest from across the country, and ultimately contributed to a successful outcome for my client.

If you're looking for a marketing tool that helps listings stand out, creates value for sellers, and helps buyers emotionally connect with a property, I highly recommend Property Guide VA.

Justin Shelton
Proximity Realty | Brokered by eXp
HOW IT WORKS

Publish a Property Guide
in 3 Simple Steps

From listing appointment to published guide, we've streamlined the process so you can focus on serving your clients while we handle the production.
HOW IT WORKS

Publish a Property Guide
in 3 Simple Steps

From listing appointment to published guide, we've streamlined the process so you can focus on serving your clients while we handle the production.
Step
1

Complete the Listing Intake Form

From listing appointment to published guide, we've streamlined the process so you can focus on serving your clients while we handle the production.

Step
2

Submit Your Listing Media

Once your photography is complete, send us the final photo gallery along with any floor plans and video (optional). We'll transform those assets into a professionally published Buyers Guide within 24 hours.

Step
3

Review & Receive Your Guides

Review the completed guide for approval, then we'll publish the digital version and deliver printed copies in time for showings, open houses, and buyer presentations.

Publishing Rates

Choose the publishing option that best fits your listing.
Digital Publishing
$95
Professional Setup & Design
Digital Publishing & Hosting
Published to Your Property Guide Profile
Video Integration (when available)
Easy Sharing via Link or QR Code
Some luxury properties require additional pages to fully showcase the home, grounds, amenities, and unique features. Additional 4-page editorial spreads can be added for $100 per spread.
Typical turnaround: 24 hours from receiving listing photos and assets.
Digital + Print Package
$280
Digital Publishing
10 Magazine-Quality Property Guides (8" × 10") for showings and open houses
Free delivery
Additional prints can be ordered at $16 per copy.
Typical turnaround: Same-week delivery from the time listing photos and assets are received. Printed guides are delivered on Fridays to ensure they're ready for weekend showings and open houses.

Getting Started

Before Property Guides can be published, we'll first onboard your team to the Property Guide of Virginia platform.

This includes setting up your team's branded publishing profile and digital destination where all published Property Guides and participating agent profiles will be featured. Team setup is typically completed within one business day.

Once the team is established, individual agents can be added to the platform and receive access to begin publishing Property Guides for their listings.

If you're a solo agent, we'll create a branded profile for you and your listings within the platform.
Limited Availability
To ensure every team receives the service needed for quality listing support, we onboard a limited number of teams at a time.
If you're interested in joining the Property Guide of Virginia Agency Network, complete the inquiry form and we'll reach out with next steps and current availability.
Questions
If you have any questions about the Agency Network, onboarding process, or publishing Property Guides for your listings, feel free to reach out directly.
Headshot of Jake Anderson.
Jake Anderson
Founder, Property Guide of Virginia
Request to join Property Guide of Virginia’s Agency Network
This estimate helps us plan capacity and ensure timely servicefor our agency partners. There is no commitment to this number.
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Frequently Asked Questions

What is the turn around time?

From the moment your photos are ready, you'll receive a digital version of your guide within 24 hours. Once the digital guide has been approved, you can receive prints as early as next day if requested.

However, our standard delivery is Friday so guides are ready for weekend showings.

Can I order one print copy for my buyers?

Technically, yes. However, our printed guides are currently produced through a trusted local print partner, which means one-off print orders are not always the most cost-effective option.

As Property Guide grows, our plan is to bring printing in-house so we can offer more flexible print options, including single-copy guides that agents can create for buyers as a closing gift.

For now, we recommend ordering print copies in small batches so the cost makes more sense.

Can you customize the layout?

We customize the content within our existing Property Guide layouts, but fully custom layouts are not part of our standard service.

Each guide is personalized with the property photos, listing details, local recommendations, seller insights, agent information, and other content specific to the home. However, we use a consistent set of professionally designed layouts so we can maintain quality, keep pricing accessible, and meet the fast turnaround time required for most listings.

Because guides often need to be ready shortly after listing photos are delivered, fully custom layouts are not currently an option.